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Industrial Supply Trends

Industrial Supply Trends

In Collaboration with ISA

John Gunderson

Why is B2B Distribution like making Orange Juice?

April 29, 2025 by John Gunderson Leave a Comment

This week I have been preparing for two excellent conferences that I am speaking at in the next 2-3 weeks (Enable Catalyze and MDM SHIFT) and talking with channel leaders on calls… It’s an uncertain time in the business that has many leaders somewhat paralyzed or in a wait and see attitude on what to do for the balance of 2025. In this uncertain time keep I keep finding my way … [Read more...] about Why is B2B Distribution like making Orange Juice?

Fastenal Sales Segmentation Insights – Opinion

April 23, 2025 by John Gunderson Leave a Comment

Fastenal Investor Day March 2025 Performance Slide

It is unusual for a large B2B publicly traded distributor to share details at the level Fastenal has recently provided during their Investor Day, their quarterly results, and annual report. In this column we will cover Fastenal's recent releases on Sales, Customer Segmentation, and their Focus 40 program. We follow them closely on Industrial Supply Trends as they are one of … [Read more...] about Fastenal Sales Segmentation Insights – Opinion

Building on the skills of your Inside Sales Staff

April 14, 2025 by John Gunderson 2 Comments

The role and responsibilities of the Inside Sales team are evolving and changing faster than any role in the Industrial Channel. The distributor inside sales team usually has the most direct contact and interaction with industrial end customers. Our friend Frank Hurtte | LinkedIn from River Heights Consulting is one of the leading Industrial and Electrical Channel voices on … [Read more...] about Building on the skills of your Inside Sales Staff

ISA25 Recap – Headwinds, Tailwinds, and Uncertainty

April 6, 2025 by John Gunderson 2 Comments

ISA 25 last week (March 31- April 2nd) in Nashville brought together close to 700 Industrial Channel Leaders to the annual meeting to meet in person. I really enjoy this ISA industry event as it brings together Manufacturers, Distributors and Manufacturer Representative Firms at one meeting together. For other key B2B channels like electrical, HVACR, Automation, Power … [Read more...] about ISA25 Recap – Headwinds, Tailwinds, and Uncertainty

What were the hot topics at ISA25 this year?

April 2, 2025 by John Gunderson Leave a Comment

ISA 25 is wrapping up today and the packed agenda over the three days was wrapped up by great presentations by NAW's Brian Wild and ITR economics. As expected, the hot topic was TARIFFFFS... and the impacts of current, potential, and future tariffs. It was great have National Association of Wholesaler leader Brian Wild -Chief Government Officer (2) Brian Wild | LinkedIn take a … [Read more...] about What were the hot topics at ISA25 this year?

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