Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
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Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said "culture eats strategy for breakfast." The one thing he didn't say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone is running faster than ever and, for much of your staff, 2024 may have been a grind, a strong culture that is reinforced by appreciative leadership, is critical. Consider today's … [Read more...] about Building and Keeping a Winning Culture Through Leadership
Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above sentence … “leadership” and “change.” Leadership infers vision, an ability to perceive “need,” an entrepreneurial mentality that desires growth, … [Read more...] about Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
Update – AD Enters Leadership Training Arena; Association Competition?
We wrote the below article for our other CMG Trends Publications (Electrical and HVACRtrends) that we wanted to update with new news. AD News: AD’s Center for Independent Distributor Leadership Launches Second Cohort of Leadership Experience Program. In November of 2024 AD announced the continuation of this program. The points in our original article are confirmed as we move … [Read more...] about Update – AD Enters Leadership Training Arena; Association Competition?
Why do strong B2B Industrial distributor websites fail
Your website journey is often the most difficult journey for a B2B Construction focused distributor. By Jason Capshaw and John Gunderson The digital journey for some Industrial distributors started like a race where you psyche yourself up for the 100 Yard Dash. What often starts as what you think is a sprint actually turns into a 110 meter hurdle race. For many distributors … [Read more...] about Why do strong B2B Industrial distributor websites fail
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
Are / Can Industrial Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each?” “Are distributors proactive in creating opportunities and selling our types of products?” In all transparency, this is a manufacturer who is owned by a PE firm and … [Read more...] about Are / Can Industrial Distributors Be Demand Generators?
Is Your Team Curious? Are You Investing in “Ventures?”
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong business. The executive management team is being brought together to share insights and build the “framework” of the plan. After that, others … [Read more...] about Is Your Team Curious? Are You Investing in “Ventures?”
The Top 5 tips to manage your inventory risk
This article originally was published in our HVACRtrends publication and edited for Industrial Supply Trends. Bonus wisdom - from the Hughes Brothers. During Covid and for some time after dealing with supply chain issues made is difficult to find that balance between low cost and available product. The business dynamics didn't change, but the risks have made managing your … [Read more...] about The Top 5 tips to manage your inventory risk
Prokeep Helps Capture the Text and Turn it Into Dollars
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, Industrial Trends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which can also cost-effectively and easily be used by manufacturer representatives, which … [Read more...] about Prokeep Helps Capture the Text and Turn it Into Dollars
