Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
featured
Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said "culture eats strategy for breakfast." The one thing he didn't say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone is running faster than ever and, for much of your staff, 2024 may have been a grind, a strong culture that is reinforced by appreciative leadership, is critical. Consider today's … [Read more...] about Building and Keeping a Winning Culture Through Leadership
Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above sentence … “leadership” and “change.” Leadership infers vision, an ability to perceive “need,” an entrepreneurial mentality that desires growth, … [Read more...] about Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
Update – AD Enters Leadership Training Arena; Association Competition?
We wrote the below article for our other CMG Trends Publications (Electrical and HVACRtrends) that we wanted to update with new news. AD News: AD’s Center for Independent Distributor Leadership Launches Second Cohort of Leadership Experience Program. In November of 2024 AD announced the continuation of this program. The points in our original article are confirmed as we move … [Read more...] about Update – AD Enters Leadership Training Arena; Association Competition?
Why do strong B2B Industrial distributor websites fail
Your website journey is often the most difficult journey for a B2B Construction focused distributor. By Jason Capshaw and John Gunderson The digital journey for some Industrial distributors started like a race where you psyche yourself up for the 100 Yard Dash. What often starts as what you think is a sprint actually turns into a 110 meter hurdle race. For many distributors … [Read more...] about Why do strong B2B Industrial distributor websites fail
