I wrote a recent column reminding Industrial Channel leaders about not forgetting about the business fundamentals of the channel that hit a nerve with many readers. The column focused on that even with all the changes over the past two decades - smart phones, instant access to data, end customers who want self-service digital tools and full-service support, and many other … [Read more...] about Part 2 – All good things in distribution start when a pick ticket prints in the warehouse
Marketing
All good things in distribution start when a pick ticket prints in the warehouse
On my first week on the job as a distributor 25 years ago, that quote that Dick Schmid told me at Crescent Electric Supply stuck with me. From 2000 to 2025 a lot has changed in the distribution channel - smart phones, instant access to data, end customers who want self-service tools and full-service support, and many other changes (with AI being another … [Read more...] about All good things in distribution start when a pick ticket prints in the warehouse
ISA Economic Forecasts unveil key data on two webcasts
One of the hardest things to keep on top of in the Industrial Channel is economic forecasts as a channel leader that are specific to your business. You can quick check the Purchasing Managers Index (PMI), look at the price of Steel, Copper, and Oil....and try and stay up with the latest news. The challenge is there is very little specific to the Industrial Channel forecast … [Read more...] about ISA Economic Forecasts unveil key data on two webcasts
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
