Marketing

I have written two recent columns reminding Industrial Channel leaders to not forget about the business fundamentals of the channel, which hit a nerve with many readers. These columns focused on that even with all the changes over the past two decades - instant access to data, end customers who want self-service digital tools and full-service support, and many other changes- AI … [Read more...] about Part 3 – All good things in distribution start when a pick ticket prints in the warehouse 

I wrote a recent column reminding Industrial Channel leaders about not forgetting about the business fundamentals of the channel that hit a nerve with many readers. The column focused on that even with all the changes over the past two decades - smart phones, instant access to data, end customers who want self-service digital tools and full-service support, and many other … [Read more...] about Part 2 – All good things in distribution start when a pick ticket prints in the warehouse 

On my first week on the job as a distributor 25 years ago, that quote that Dick Schmid told me at Crescent Electric Supply stuck with me.   From 2000 to 2025 a lot has changed in the distribution channel - smart phones, instant access to data, end customers who want self-service tools and full-service support, and many other changes (with AI being another … [Read more...] about All good things in distribution start when a pick ticket prints in the warehouse