Industrial distributors and manufacturers are fighting to retain market share and seek growth in a challenging market. Typically, the most profitable strategy to strengthen, deepen and broaden opportunities within existing customers. An effective tool to achieving this is also a time-tested strategy for many Industrial distributors and some manufacturers ... contractor … [Read more...] about Driving Share and Sales with Customer Loyalty Reward Programs
Marketing
Is Your Marketing a QSR or Fine Dining?
For many small to mid-sized Industrial distributors, marketing has often been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, orders need to be quoted, captured, and processed. That’s the role of sales. But, for companies to grow, it takes having a strategy and creating awareness so … [Read more...] about Is Your Marketing a QSR or Fine Dining?
What do your customers value the most from you?
Lately I’ve been thinking about “value”. Not necessarily from a financial / pricing / cost viewpoint but from a “what does your customer value THE MOST from you?” You may ask why I’m thinking about this? It relates to customer satisfaction, customer experience, value proposition, customer retention, lead generation, account penetration and potentially profitability … [Read more...] about What do your customers value the most from you?
