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Industrial Supply Trends

Industrial Supply Trends

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Sales Training

Hope Is Not a Sales Strategy (But Most Teams Are Running on It)

April 8, 2026 by David Gordon Leave a Comment

Hope is Not a Sales Strategy - Industrial Supply Trends

While we all know that hope is (or should not be) a sales strategy, most industrial supply sales teams, whether they are distributors, manufacturer reps, or manufacturer direct salespeople, are running on it. Yes, there are planning processes and yes everyone sets goals based upon bottom-up input (until the field's number doesn't match management's expectations (or their … [Read more...] about Hope Is Not a Sales Strategy (But Most Teams Are Running on It)

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