One of the fun parts about working with and for the Industrial Supply Association is bringing together all the surveys, conversations, and channel knowledge into content and reports. We have been working on an annual State of the Channel Report for the Fall Summit this year.
At the ISA Fall Summit, we are going to launch our New ISA State of the Channel Report in Memphis.
This comprehensive ISA report will cover a lot of ground, including
The estimated 2025 Market Size of the ISA Industrial Channel in North America, and the 2026 Market Forecast and Economic Indicators.
Our survey results (Distributor, Manufacturer, and Rep) on the Key ISA Channel Changes and Trends over the last decade.
- How Channel Relationships have changed and continue to evolve? What drives the end customer purchase preference?
- The rise of Techno/Digital Relationship Selling
- Current and Potential Impacts of Artificial Intelligence (AI) on the ISA Channel
What Drives Industrial End Customer Preferences and Purchases from our exclusive Top End Customer Buying Factor Surveys? I started this in the channel when I was distributor in 2014, so it has exclusive trending results for the past 11 years.
The Evolution of Customer towards “self-service” digital backed by “full-service” channel support, and how AI is accelerating the rate of change in the Channel.
Channel Partnership Research (Manufacturer, Manufacturer Representative, Distributor) including Associate Manufacturer/Distributor research – What does each channel partner view as most important to their end customers, and channel partners.
Key Takeaways for ISA Channel Leaders
The channel changes that have been driven by technology have changed the way you work with all your channel partners and end customers interact and choose their channel partners. I love this quote because it is good reminder of how much has changed since the first Blackberry. “The raw computing power of your smartphone has seen insane levels of improvement (and power efficiency) — with a 2023 flagship phone having roughly 10,000 times the computing power of a 2003 device.” Source Gregorite.com
Today, almost every customer is conducting business functions on the supercomputer smartphone they have in their possession.
In the Fall Summit Session with the full report launch you will gain insights to….
- Identify the macro and micro trends currently impacting the industrial supply channel and examples of what to do with that data
- Understand how channel roles and customer expectations are evolving—and what that means for your go-to-market strategies.
- Gain actionable insights into where the channel is headed and how to position your business for success in the next 12–24 months.
The Actionable insights you will be able to take back to your Unique Industrial Channel Business from ISA Fall Summit and the State of the Channel Report will be very helpful to use for 2026 planning and final budgeting.
As always, we appreciate your comments and support.
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