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Industrial Supply Trends

Industrial Supply Trends

In Collaboration with ISA

Sales Channel

Better Industrial Sales through Better Sales Coaching

March 15, 2024 by David Gordon Leave a Comment

Better HVACR Sales Requires Better Coaching

Field level sales management is one of the most challenging roles in the industry, and, in many cases, one of the least effective roles in distributors. Why you ask? Because the people who are placed in these roles typically are: It does not mean they are “bad”. They are trying to succeed, and many eventually do. The challenge, however, is how can they better manage … [Read more...] about Better Industrial Sales through Better Sales Coaching

Today, it takes more than your Account Managers to drive Industrial sales and profitability

November 21, 2023 by John Gunderson Leave a Comment

The past few months I have had the opportunity to spend a lot of face-to-face time with distribution leadership teams working with them on their go-to-market sales plans. I have some advice and counsel to share. If you are just refreshing your 2010 belly-to-belly selling playbook, I would recommend you consider some slight adjustments for 2025. Your end customer is short on … [Read more...] about Today, it takes more than your Account Managers to drive Industrial sales and profitability

Questionable Meetings. Are you willing to ask uncomfortable questions?

November 7, 2023 by David Gordon Leave a Comment

With the Distributor meeting season coming to an end this weekend and distributors finally done with their planning sessions with manufacturers (more meetings), the issue of the quality of the meetings defined as “probing questions / value of the meeting time” has been a topic of discussion that we’ve recently had. Our good friend Mike Marks recently resurrected a post he … [Read more...] about Questionable Meetings. Are you willing to ask uncomfortable questions?

A changing MRO environment?

January 14, 2023 by David Gordon Leave a Comment

Recently I participated in a networking group that included a number of MRO buyers. The subject was trends in the MRO space. Granted many of the attendees were larger MRO buyers, but the feedback indicated a change in buyer purchasing behaviors. Over the years I've sat in a number of these meetings, albeit with different attendees. The buying and eCommerce trends centered … [Read more...] about A changing MRO environment?

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