ISA 25 last week (March 31- April 2nd) in Nashville brought together close to 700 Industrial Channel Leaders to the annual meeting to meet in person. I really enjoy this ISA industry event as it brings together Manufacturers, Distributors and Manufacturer Representative Firms at one meeting together. For other key B2B channels like electrical, HVACR, Automation, Power … [Read more...] about ISA25 Recap – Headwinds, Tailwinds, and Uncertainty
Sales Channel
What were the hot topics at ISA25 this year?
ISA 25 is wrapping up today and the packed agenda over the three days was wrapped up by great presentations by NAW's Brian Wild and ITR economics. As expected, the hot topic was TARIFFFFS... and the impacts of current, potential, and future tariffs. It was great have National Association of Wholesaler leader Brian Wild -Chief Government Officer (2) Brian Wild | LinkedIn take a … [Read more...] about What were the hot topics at ISA25 this year?
Pulse of Industrial Supply Survey early returns are eye opening
The impact of tariffs announcements is unsettling the market and the short term and long-term impact and prognostications are dominating the news cycle for the Industrial Channel. The tariff impact on sentiment is clearly having an effect on channel planning and programs. Our Industrial Supply Trends Q1 IST Pulse of Industrial Supply survey early returns are interesting and … [Read more...] about Pulse of Industrial Supply Survey early returns are eye opening
What Do Industrial Manufacturers, Distributors and IMRs Want to Know from Their End Users?
As we close in on ISA25 next week, we wanted to share with you some preliminary findings from the recent survey that ISA completed with manufacturers, distributors, and independent manufacturer representatives (IMRs). Brendan Breen from ISA shared some detail on the survey results and a preview of what to expect at ISA25 March 31- April 2nd in Nashville. By Brendan Breen The … [Read more...] about What Do Industrial Manufacturers, Distributors and IMRs Want to Know from Their End Users?
What AI topics are highlighted at ISA25?
The current economic and industry-specific forecast for the Industrial Channel do not show double digit growth. Historically when the market is slower growth the focus on how to grow with end customers shifts to gaining more share and automating tasks that your team does manually. In looking at ISA25 this year one session really jumped out to me that is all about helping … [Read more...] about What AI topics are highlighted at ISA25?
Return to Basics Can Drive Sales
Recently Prokeep developed a sales playbook white paper for B2B distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone is too busy supporting “the” customer, “the” opportunity, developing “the” next new marketing … [Read more...] about Return to Basics Can Drive Sales
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
Are / Can Industrial Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each?” “Are distributors proactive in creating opportunities and selling our types of products?” In all transparency, this is a manufacturer who is owned by a PE firm and … [Read more...] about Are / Can Industrial Distributors Be Demand Generators?
Interviewing Strategy to Deliver The Right Candidate
In our meetings with distributors and manufacturers, all comment on their need for qualified talent to support growth, to replace open positions or, in some cases, a need to upgrade their current talent. The challenge is "how to find the 'right' person?" And many are concerned, although this isn't vocalized, about the cost of making a "less than optimal" decision. Further, … [Read more...] about Interviewing Strategy to Deliver The Right Candidate
