If your sales incentive program isn’t getting the participation you expected, start with the experience you’re offering reps. Clear priorities, simple rules, visible progress, timely updates and appealing rewards can help them understand the program and stay motivated. You’ve put time and resources into your program, so low participation can be frustrating. To understand rep … [Read more...] about 5 reasons your sales incentive program isn’t working (and how to fix it)
Sales Channel
Changing Sales Team Behavior with Targeted Guidance
TL:DR Sales dashboards reveal what happened, but they rarely change behavior on their own. Distributors can improve execution by turning ERP data into timely, specific cues that tell each rep which customer to contact, why, and what opportunity to discuss—aligning daily sales actions with strategic growth, retention, and inventory priorities. Lessons From a Sales … [Read more...] about Changing Sales Team Behavior with Targeted Guidance
Joint Calls, Why Distributors Suffer from a Split Personality?
TL;DR: Joint calls create opportunity only when distributors balance supplier access with firm account ownership. Keep Factory Fred informed, use his application knowledge, set commercial boundaries before problems surface, maintain multiple customer relationships, and make the distributor indispensable through expertise, inventory, problem-solving, and relentless … [Read more...] about Joint Calls, Why Distributors Suffer from a Split Personality?
Meridian360 – 5 Tools in 1 to Drive Sales Intelligence
Every salesperson has blind spots and no sales manager has enough time to coach their salespeople before each sales call like they would like to. Further, no salesperson says "boss, thanks for all of the reports you offer me that I am supposed to review, decipher, and determine what to discuss with my customer." The reality is your sales team cannot perform they way you'd like … [Read more...] about Meridian360 – 5 Tools in 1 to Drive Sales Intelligence
Joint Calls, Am I Suffering from a Split Personality?
I've been thinking about joint calls lately. You know the drill… taking supply-partners out to visit your customers. As I sat down to write about the subject, I found myself conflicted. To the point of wondering if I were developing distributor directed personality disorders. As I sorted through dozens of conflicting thoughts, I even found myself putting a face on the whole … [Read more...] about Joint Calls, Am I Suffering from a Split Personality?
How Agentic AI Could Change How Industrial Supplies Are Bought
Amidst the conversation about AI, data centers and the industrial construction market, all of which distributors benefit from, there is another conversation that, as typical, starts on the consumer side and then migrates to B2B. This is how AI is / may change business models … and when Inevitably it does not occur as quickly as the Big 4 consulting pundits project … [Read more...] about How Agentic AI Could Change How Industrial Supplies Are Bought
The Death of “Trust Me” Selling
How One Distributor Turned a Top Performer's Instinct into a Methodology Their Whole Sales Team Could Use Recently I was talking to Susan Merlo from The Digital Distributor, and we were discussing the industrial distribution market and distributor challenges. One of the topics was how distributors need to adjust their sales techniques in order to differentiate themselves to … [Read more...] about The Death of “Trust Me” Selling
Adding a Nudge to Sales Coaching to Accelerate Sales
Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. This is what will happen next week at DSG’s Applied AI conference in Chicago. If you are attending get ready to hear from many AI companies about … [Read more...] about Adding a Nudge to Sales Coaching to Accelerate Sales
Sales Incentives Drive 2026 Goal Achievement
We're almost 50% of the way through the year. Are you almost 50% towards your 2026 sales and profitability goals? If not, now is the time for a quick review. While there may be customer-specific issues, one of the areas that requires a tough self-reflection is asking "is our salesforce performing the way we want them to?" Everyone hems and haws because the reality is some … [Read more...] about Sales Incentives Drive 2026 Goal Achievement
Byrnes Retires from Impactful Career at NetPlus, Leadership Promotions
NetPlus Alliance, the industry buying group with over 400 distributor members, shared a recent press release announcing the retirement of Paul Byrnes and some recent promotions. The NetPlus Headline And the Story After 12 years as a trusted leader at the helm of NetPlus Alliance’s business development team, Paul Byrnes is set to retire in June of 2026. Byrnes is … [Read more...] about Byrnes Retires from Impactful Career at NetPlus, Leadership Promotions
