As we close in on ISA25 next week, we wanted to share with you some preliminary findings from the recent survey that ISA completed with manufacturers, distributors, and independent manufacturer representatives (IMRs). Brendan Breen from ISA shared some detail on the survey results and a preview of what to expect at ISA25 March 31- April 2nd in Nashville. By Brendan Breen The … [Read more...] about What Do Industrial Manufacturers, Distributors and IMRs Want to Know from Their End Users?
Sales Channel
What AI topics are highlighted at ISA25?
The current economic and industry-specific forecast for the Industrial Channel do not show double digit growth. Historically when the market is slower growth the focus on how to grow with end customers shifts to gaining more share and automating tasks that your team does manually. In looking at ISA25 this year one session really jumped out to me that is all about helping … [Read more...] about What AI topics are highlighted at ISA25?
Return to Basics Can Drive Sales
Recently Prokeep developed a sales playbook white paper for B2B distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone is too busy supporting “the” customer, “the” opportunity, developing “the” next new marketing … [Read more...] about Return to Basics Can Drive Sales
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
