ISA 25 last week (March 31- April 2nd) in Nashville brought together close to 700 Industrial Channel Leaders to the annual meeting to meet in person. I really enjoy this ISA industry event as it brings together Manufacturers, Distributors and Manufacturer Representative Firms at one meeting together. For other key B2B channels like electrical, HVACR, Automation, Power … [Read more...] about ISA25 Recap – Headwinds, Tailwinds, and Uncertainty
Manufacturers
What were the hot topics at ISA25 this year?
ISA 25 is wrapping up today and the packed agenda over the three days was wrapped up by great presentations by NAW's Brian Wild and ITR economics. As expected, the hot topic was TARIFFFFS... and the impacts of current, potential, and future tariffs. It was great have National Association of Wholesaler leader Brian Wild -Chief Government Officer (2) Brian Wild | LinkedIn take a … [Read more...] about What were the hot topics at ISA25 this year?
What Do Industrial Manufacturers, Distributors and IMRs Want to Know from Their End Users?
As we close in on ISA25 next week, we wanted to share with you some preliminary findings from the recent survey that ISA completed with manufacturers, distributors, and independent manufacturer representatives (IMRs). Brendan Breen from ISA shared some detail on the survey results and a preview of what to expect at ISA25 March 31- April 2nd in Nashville. By Brendan Breen The … [Read more...] about What Do Industrial Manufacturers, Distributors and IMRs Want to Know from Their End Users?
What AI topics are highlighted at ISA25?
The current economic and industry-specific forecast for the Industrial Channel do not show double digit growth. Historically when the market is slower growth the focus on how to grow with end customers shifts to gaining more share and automating tasks that your team does manually. In looking at ISA25 this year one session really jumped out to me that is all about helping … [Read more...] about What AI topics are highlighted at ISA25?
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
