Sales cycles are getting longer. Win rates against 'no decision' are climbing. The instinct is to blame the buyer for going dark, but the real issue is that the industrial buyer journey has evolved past the channel's ability to support it. Craig Martin is President of C3 Team, a strategy and marketing agency that works with industrial manufacturers on growth, brand, and … [Read more...] about The Friction Gap: Why the Industrial Buyer Journey Has Stalled
Insights
Eaton Q4 2025 Earnings: What Distributors Should Know
What Eaton Q4 2025 Earnings Signal for Industrial Distributors Eaton Q4 2025 earnings delivered record numbers, but the real story for the industrial channel sits underneath the headline. Data center demand is reshaping where Eaton invests, how it allocates capacity, and which segments get priority. For distributors and reps carrying Eaton products, the … [Read more...] about Eaton Q4 2025 Earnings: What Distributors Should Know
Why Your Industry 4.0 ROI Remains Elusive
The Execution Edge:Building an Industry 4.0 Model That Actually Delivers Craig Martin, C3 Team President The promise of Industry 4.0 ROI has been dangled in front of manufacturers and distributors for over a decade as the "Great Equalizer" for manufacturing and distribution. The promise was clear: invest in IoT, AI, and Big Data, and you will unlock unprecedented levels … [Read more...] about Why Your Industry 4.0 ROI Remains Elusive
Fastenal Q4 Earnings: Growth Surges, Margins Slip
Fastenal closed out 2025 with accelerating momentum, posting double-digit sales growth in Q4 while navigating margin headwinds tied to its large-account strategy. The Fastenal Q4 earnings report, released January 20, showed quarterly revenue up 11.1% year-over-year to $2.03 billion. But the numbers also revealed the tradeoffs embedded in the company's … [Read more...] about Fastenal Q4 Earnings: Growth Surges, Margins Slip
Visual Workplace Doubles Revenue with Forward Solutions’ Multi-Channel Transformation
ALPHARETTA, Ga., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business buyers now expecting a seamless experience across distributor, direct, and digital channels, many mid-market manufacturers are … [Read more...] about Visual Workplace Doubles Revenue with Forward Solutions’ Multi-Channel Transformation
The AI-Enabled Distributor: From Pilot to Profit
Channel Marketing Group will release a new eBook, The AI-Enabled Distributor: From Pilot to Profit, on January 16. The guide is designed specifically for distributor leaders who are trying to make sense of artificial intelligence in a practical, business-focused way. AI is no longer confined to innovation teams or IT departments. For … [Read more...] about The AI-Enabled Distributor: From Pilot to Profit
New Research: Rebates Ensure Profitability
In the industrial supply industry, we often talk about "backside dollars", or rebates, as a necessary part of the business. But are they a strategic asset or just a "tax" on doing business? Earlier this year we (Channel Marketing Group) conducted research, sponsored by Enable, a leading rebate management reporting system. on volume rebates and are releasing a new research … [Read more...] about New Research: Rebates Ensure Profitability
Converting POs to Digital Commerce, and a Christmas Offer
Last quarter's Pulse of Industrial Supply identified a significant divergence in the percentage of digital sales for smaller distributors vs large distributors. Perhaps its the customer base? It could be investments in eCommerce technology and product data. It could be marketing. But it could also be that smaller distributors are not being customer friendly, … [Read more...] about Converting POs to Digital Commerce, and a Christmas Offer
It’s year-end Inventory Planning and Adjustment Season
As we enter the final stretch of 2025, I am having daily conversations with many distributors and manufacturers about their in-stock inventory positions. Industrial and Construction Channel growth rates have slowed fand now are slightly down to at best flat in 2025. Inflation and price increases have continued to climb since early 2023. So, that slow/no market combined with … [Read more...] about It’s year-end Inventory Planning and Adjustment Season
2025 Q3 Pulse of Industrial Supply Report
Over the past few weeks, we’ve been sharing quarterly reports from distributors and manufacturers in the industrial supply space. For the most part the earnings, topline and bottom line, have been good / met expectations. The drivers – industrial market performance and tariffs, especially since tariffs increase pricing, so, sales dollar volume inevitably goes up. Here’s … [Read more...] about 2025 Q3 Pulse of Industrial Supply Report
