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Industrial Supply Trends

Industrial Supply Trends

Insights to Inspire, Grow, and Profit.

Channel Strategies

ISA ELCC Program Interview – Leadership for the Industrial Channel

June 3, 2025 by John Gunderson Leave a Comment

ELCC Program ISA

At ISA 25, I had the opportunity to meet with a number of Industrial leaders involved in ISA programs. I was struck by the enthusiasm from members of the Industrial Supply Association's Emerging Leaders Channel Certification Program (ELCC) and thought it would be great to start interviewing channel leaders involved in the program. Kayla Jane McLaughlin from Surpless, Dunn … [Read more...] about ISA ELCC Program Interview – Leadership for the Industrial Channel

What does the recruitment landscape look like in 2025

January 1, 2025 by John Gunderson Leave a Comment

As we look ahead in 2025, we wanted to get a perspective from our friend Chris Salvadore at GRN Coastal on what the recruitment landscape is in 2025 Chris shared a glimpse ahead article below that has good tips and advice for 2025, and frankly most years in B2B Distribution. 2025 is shaping up to be yet another year on what we see as a war on talent. What we mean by that … [Read more...] about What does the recruitment landscape look like in 2025

Are / Can Industrial Distributors Be Demand Generators?

November 25, 2024 by David Gordon Leave a Comment

Distributors Demand Drivers

Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each?” “Are distributors proactive in creating opportunities and selling our types of products?” In all transparency, this is a manufacturer who is owned by a PE firm and … [Read more...] about Are / Can Industrial Distributors Be Demand Generators?

Is Your Team Curious? Are You Investing in “Ventures?”

November 15, 2024 by David Gordon Leave a Comment

Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong business. The executive management team is being brought together to share insights and build the “framework” of the plan. After that, others … [Read more...] about Is Your Team Curious? Are You Investing in “Ventures?”

Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?

June 18, 2024 by David Gordon 1 Comment

The past few years the recurring theme at many industry events have used alot of words - Shift, Adapt, Outperform and more. I would say the overiding theme if I hae to put into one single word is  disruption.  And one of the recent sessions’ I was at the  speakers posed the question to consider of “what if?” Earlier this year I presented at a conference of marketing / buying … [Read more...] about Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?

Part 1 – How manufacturers are re-examining their Industrial distribution channel strategy for 2024

November 23, 2023 by John Gunderson Leave a Comment

Leading manufacturers are always preparing for and examining their Industrial distribution channel for adjustments in 2024. Get yourself prepared for the coming manufacturer-manufacturer rep- distributor realignment games to come. Future-focused manufacturers have been re-examining their channel strategy for the past few years. As business slows, they will step up communication … [Read more...] about Part 1 – How manufacturers are re-examining their Industrial distribution channel strategy for 2024

A changing MRO environment?

January 14, 2023 by David Gordon Leave a Comment

Recently I participated in a networking group that included a number of MRO buyers. The subject was trends in the MRO space. Granted many of the attendees were larger MRO buyers, but the feedback indicated a change in buyer purchasing behaviors. Over the years I've sat in a number of these meetings, albeit with different attendees. The buying and eCommerce trends centered … [Read more...] about A changing MRO environment?

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