The struggle with pricing your products online as an Industrial Distributor is never ending, but there is hope. Many manufacturer and distributor online teams attempt to use SEO, SEM, and paid search to drive traffic to their site, but then fail to covert that opportunity into a sales event. As a B2B distributor pricing leader I found one of our toughest struggles was pricing … [Read more...] about Ecommerce Pricing is one of the biggest challenges Industrial Distributors and Manufacturers Face
Why do strong B2B Industrial distribution websites fail? It’s often a much simpler answer than you might expect
Has your distributor digital transformation journey seemed like an endless race with hurdle after hurdle? I’ve been in the B2B digital race many times as a distributor in my career, and have crashed into more than a few hurdles. It can be a hard journey to make your ERP and tech stack work, build the right functionality, get the product attributes and pricing to work, but even … [Read more...] about Why do strong B2B Industrial distribution websites fail? It’s often a much simpler answer than you might expect
Opinion: What is the future of “Rebate” programs for Industrial Distributors and Manufacturers?
Rebates, Backsides, End Customer Cash Back Programs, etc. whatever you call them are growing in importance every year for the Industrial Channel. As I was preparing to head up to speak at the Enable Catalyze Conference, I was reviewing the current state of rebates in the channel. For reference - Enable is partnered with Affiliated Distributors and Net Plus Alliance … [Read more...] about Opinion: What is the future of “Rebate” programs for Industrial Distributors and Manufacturers?
Opinion – Quick thoughts from the 2024 NAW Executive Summit
The National Association of Wholesale-Distributors Executive Summit was held this week in Washington D.C. Jan 30- Feb 1. This event has a wide mix of distribution leaders from leading Electrical, Industrial, MRO, Construction, Food, Packaging, Specialty, and two step distributors. It is one to the few events where you can see Electrical channel leaders sitting next to … [Read more...] about Opinion – Quick thoughts from the 2024 NAW Executive Summit
Part 2- How manufacturers can re-examine their Industrial distribution channel strategy for 2024
Part 2 of our series on how leading manufacturers are preparing for and examining their Industrial distribution channel for adjustments in 2024. Get yourself prepared for the coming manufacturer-manufacturer rep- distributor realignment games to come. Future-focused manufacturers have been re-examining their channel strategy for the past few years. As business slows, they will … [Read more...] about Part 2- How manufacturers can re-examine their Industrial distribution channel strategy for 2024
