rebates

The past few years the recurring theme at many industry events have used alot of words - Shift, Adapt, Outperform and more. I would say the overiding theme if I hae to put into one single word is  disruption.  And one of the recent sessions’ I was at the  speakers posed the question to consider of “what if?” Earlier this year I presented at a conference of marketing / buying … [Read more...] about Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?