From a tech viewpoint, AI is what companies talk about. Distributors are implementing it or at least discussing it. Not much gets shared within the manufacturer environment but it is well in use. Independent manufacturer reps (IMRs) have also asked the question. Some have dappled. Few are advanced. Most are intrigued but lack expertise and/or are concerned about … [Read more...] about AI for Industrial Supply IMR’s
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How to Avoid Three Big B2B Distribution Digital Death Traps
As a distributor building a digital strategy and creating digital solutions, I’ve worked with advanced and basic software solutions. I’ve been fortunate to be on distribution teams and work with distribution clients over the past 15 years learning sometimes the hard way, the key mistakes to avoid on a digital journey. 1: Mistake of Investing in technology instead of talent The … [Read more...] about How to Avoid Three Big B2B Distribution Digital Death Traps
Why do strong B2B Industrial distributor websites fail
Your website journey is often the most difficult journey for a B2B Construction focused distributor. By Jason Capshaw and John Gunderson The digital journey for some Industrial distributors started like a race where you psyche yourself up for the 100 Yard Dash. What often starts as what you think is a sprint actually turns into a 110 meter hurdle race. For many distributors … [Read more...] about Why do strong B2B Industrial distributor websites fail
Why do strong B2B Industrial distribution websites fail? It’s often a much simpler answer than you might expect
Has your distributor digital transformation journey seemed like an endless race with hurdle after hurdle? I’ve been in the B2B digital race many times as a distributor in my career, and have crashed into more than a few hurdles. It can be a hard journey to make your ERP and tech stack work, build the right functionality, get the product attributes and pricing to work, but even … [Read more...] about Why do strong B2B Industrial distribution websites fail? It’s often a much simpler answer than you might expect
