As I was doing the research and interviews with Industrial Supply Company, and writing this profile, one famous quote kept popping in my head.... "Go West, young man, go West and grow up with the country." Horace Greeley. That "grow up with the country" phrase certainly applies to Industrial Supply Company. They are a great example of a Company founded in 1916 in Salt … [Read more...] about ISA Member Spotlight Series – Industrial Supply Company
Technology
How to Avoid Three Big B2B Distribution Digital Death Traps
As a distributor building a digital strategy and creating digital solutions, I’ve worked with advanced and basic software solutions. I’ve been fortunate to be on distribution teams and work with distribution clients over the past 15 years learning sometimes the hard way, the key mistakes to avoid on a digital journey. 1: Mistake of Investing in technology instead of talent The … [Read more...] about How to Avoid Three Big B2B Distribution Digital Death Traps
Is your experienced associate led pricing model approaching a cliff?
If your winning pricing model is still being led by just your experienced sales team, it is probably time to make changes for the future. I had the opportunity to sit in on an excellent Pricing certification session that kicked off recently with my friends and colleagues leading the session from ACTvantage: Senthil Gunasekaran and Pradip Krishnadevarajan. Senthil and Pradip … [Read more...] about Is your experienced associate led pricing model approaching a cliff?
Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above sentence … “leadership” and “change.” Leadership infers vision, an ability to perceive “need,” an entrepreneurial mentality that desires growth, … [Read more...] about Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
