The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above sentence … “leadership” and “change.” Leadership infers vision, an ability to perceive “need,” an entrepreneurial mentality that desires growth, … [Read more...] about Embrace Change to Adopt AI and Improve Profits in the Industrial Channel
Insights
Update – AD Enters Leadership Training Arena; Association Competition?
We wrote the below article for our other CMG Trends Publications (Electrical and HVACRtrends) that we wanted to update with new news. AD News: AD’s Center for Independent Distributor Leadership Launches Second Cohort of Leadership Experience Program. In November of 2024 AD announced the continuation of this program. The points in our original article are confirmed as we move … [Read more...] about Update – AD Enters Leadership Training Arena; Association Competition?
Why do strong B2B Industrial distributor websites fail
Your website journey is often the most difficult journey for a B2B Construction focused distributor. By Jason Capshaw and John Gunderson The digital journey for some Industrial distributors started like a race where you psyche yourself up for the 100 Yard Dash. What often starts as what you think is a sprint actually turns into a 110 meter hurdle race. For many distributors … [Read more...] about Why do strong B2B Industrial distributor websites fail
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
Are / Can Industrial Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each?” “Are distributors proactive in creating opportunities and selling our types of products?” In all transparency, this is a manufacturer who is owned by a PE firm and … [Read more...] about Are / Can Industrial Distributors Be Demand Generators?
