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Industrial Supply Trends

Industrial Supply Trends

Insights to Inspire, Grow, and Profit.

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Why Industrial Product Launches Fail

November 20, 2024 by David Gordon 1 Comment

We're finally through 2024 and some of the manufacturers in your planning meetings likely discussed their new product launch plans (and maybe a distributor shared their approach to new product introductions.) During the planning process some manufacturers communicate to their distributors about their upcoming product launches.  Why do we say "some"? Because many are skeptical … [Read more...] about Why Industrial Product Launches Fail

The Top 5 tips to manage your inventory risk

November 10, 2024 by John Gunderson Leave a Comment

This article originally was published in our HVACRtrends publication and edited for Industrial Supply Trends.  Bonus wisdom - from the Hughes Brothers. During Covid and for some time after dealing with supply chain issues made is difficult to find that balance between low cost and available product. The business dynamics didn't change, but the risks have made managing your … [Read more...] about The Top 5 tips to manage your inventory risk

Interviewing Strategy to Deliver The Right Candidate

October 12, 2024 by David Gordon 1 Comment

In our meetings with distributors and manufacturers, all comment on their need for qualified talent to support growth, to replace open positions or, in some cases, a need to upgrade their current talent.  The challenge is "how to find the 'right' person?"  And many are concerned, although this isn't vocalized, about the cost of making a "less than optimal" decision.  Further, … [Read more...] about Interviewing Strategy to Deliver The Right Candidate

Increasing Warehouse Output While Managing Costs

September 25, 2024 by David Gordon Leave a Comment

Increase Warehouse Output

With business in 2025 looking like “slow growth” looking forward, leading industrial distributors are focused on improving the operational / warehouse aspects of their business. While national chains, over the years, quickly moved to a CDC or RDC model, larger independents have also adopted this approach. This achieves a dual mandate of “improved” inventory management and … [Read more...] about Increasing Warehouse Output While Managing Costs

Creating lemonade at Institutional Accounts

September 25, 2024 by David Gordon Leave a Comment

MRO Electrical

What do market segments such as government, universities / higher education, life sciences, government/ municipalities, sports teams, hospitals, and agriculture have in common? While most are considered "institutions", they all are significant users of eProcurement / punchouts as part of their electrical buying process. They use companies such as Ariba, Coupa, Jaggaer, … [Read more...] about Creating lemonade at Institutional Accounts

O+P=R and a Lower Cost of Sales … The Manufacturer Rep Agent Management Formula

September 20, 2024 by David Gordon Leave a Comment

Sales Management Formula

In the Industrial Channel, capturing business is a fight for market share. And to win that fight you need the most effective sales organization.  One that can get into "the right person at the customer" (be they and end-user, contractor or distributor) to prove your difference. At the same time companies need to do this cost-effectively.  There is a balance that needs to be … [Read more...] about O+P=R and a Lower Cost of Sales … The Manufacturer Rep Agent Management Formula

Tips for Industrial Distributors to Improve Gross Margin

August 24, 2024 by David Gordon 1 Comment

Corporate success, for many, is typically defined as sales success as sales revenue is an easily identifiable, and discussed / shared, metric. But in a quest to grow sales, and due to competitive pressures, gross margins for many distributors have eroded making gross profit dollars scarcer for investment back into the business. And with operating costs increasing and … [Read more...] about Tips for Industrial Distributors to Improve Gross Margin

The Rep Alignment Dilemma for the Industrial Channel

July 31, 2024 by David Gordon 4 Comments

Whom to support? The rep alignment dilemma ... whom to align with to generate sales? End-users? National chains? Independent supportive distributors? Any distributor who will support the manufacturer? The manufacturer? But, the bottom line becomes, what will generate sales to meet manufacturer expectations? It's complicated, and channel consolidation and channel … [Read more...] about The Rep Alignment Dilemma for the Industrial Channel

Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?

June 18, 2024 by David Gordon 1 Comment

The past few years the recurring theme at many industry events have used alot of words - Shift, Adapt, Outperform and more. I would say the overiding theme if I hae to put into one single word is  disruption.  And one of the recent sessions’ I was at the  speakers posed the question to consider of “what if?” Earlier this year I presented at a conference of marketing / buying … [Read more...] about Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?

Is Your Marketing a QSR or Fine Dining?

June 2, 2024 by David Gordon Leave a Comment

Drive Through Marketing

For many small to mid-sized Industrial distributors, marketing has often been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, orders need to be quoted, captured, and processed. That’s the role of sales. But, for companies to grow, it takes having a strategy and creating awareness so … [Read more...] about Is Your Marketing a QSR or Fine Dining?

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