In our meetings with distributors and manufacturers, all comment on their need for qualified talent to support growth, to replace open positions or, in some cases, a need to upgrade their current talent. The challenge is "how to find the 'right' person?" And many are concerned, although this isn't vocalized, about the cost of making a "less than optimal" decision. Further, … [Read more...] about Interviewing Strategy to Deliver The Right Candidate
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Increasing Warehouse Output While Managing Costs
With business in 2025 looking like “slow growth” looking forward, leading industrial distributors are focused on improving the operational / warehouse aspects of their business. While national chains, over the years, quickly moved to a CDC or RDC model, larger independents have also adopted this approach. This achieves a dual mandate of “improved” inventory management and … [Read more...] about Increasing Warehouse Output While Managing Costs
Creating lemonade at Institutional Accounts
What do market segments such as government, universities / higher education, life sciences, government/ municipalities, sports teams, hospitals, and agriculture have in common? While most are considered "institutions", they all are significant users of eProcurement / punchouts as part of their electrical buying process. They use companies such as Ariba, Coupa, Jaggaer, … [Read more...] about Creating lemonade at Institutional Accounts
O+P=R and a Lower Cost of Sales … The Manufacturer Rep Agent Management Formula
In the Industrial Channel, capturing business is a fight for market share. And to win that fight you need the most effective sales organization. One that can get into "the right person at the customer" (be they and end-user, contractor or distributor) to prove your difference. At the same time companies need to do this cost-effectively. There is a balance that needs to be … [Read more...] about O+P=R and a Lower Cost of Sales … The Manufacturer Rep Agent Management Formula
Tips for Industrial Distributors to Improve Gross Margin
Corporate success, for many, is typically defined as sales success as sales revenue is an easily identifiable, and discussed / shared, metric. But in a quest to grow sales, and due to competitive pressures, gross margins for many distributors have eroded making gross profit dollars scarcer for investment back into the business. And with operating costs increasing and … [Read more...] about Tips for Industrial Distributors to Improve Gross Margin
The Rep Alignment Dilemma for the Industrial Channel
Whom to support? The rep alignment dilemma ... whom to align with to generate sales? End-users? National chains? Independent supportive distributors? Any distributor who will support the manufacturer? The manufacturer? But, the bottom line becomes, what will generate sales to meet manufacturer expectations? It's complicated, and channel consolidation and channel … [Read more...] about The Rep Alignment Dilemma for the Industrial Channel
Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?
The past few years the recurring theme at many industry events have used alot of words - Shift, Adapt, Outperform and more. I would say the overiding theme if I hae to put into one single word is disruption. And one of the recent sessions’ I was at the speakers posed the question to consider of “what if?” Earlier this year I presented at a conference of marketing / buying … [Read more...] about Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?
Is Your Marketing a QSR or Fine Dining?
For many small to mid-sized Industrial distributors, marketing has often been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, orders need to be quoted, captured, and processed. That’s the role of sales. But, for companies to grow, it takes having a strategy and creating awareness so … [Read more...] about Is Your Marketing a QSR or Fine Dining?
Punchouts Drive eCommerce in the Industrial Channel
eCommerce is more than, in the words of an Amazon and MRO analyst, “click and ship”. eCommerce is about a methodology and a mindset to do business more electronically. In fact, the commerce element can be very diversified, especially for medium to large MRO buyers. Consider Amazon Business, Grainger and MSC. Companies such as Grainger and MSC report that over 30% … [Read more...] about Punchouts Drive eCommerce in the Industrial Channel
Employee Engagement Requires Internal Marketing
Much has been discussed about employee retention as well as recruitment. While some elements of both are truly in the hands of the employee / candidate and companies cannot impact, there is a key element that companies do control. it is their culture. And a key ingredient to achieving the desired culture, and sometimes recapturing it, is employee engagement. Essentially, do … [Read more...] about Employee Engagement Requires Internal Marketing
