Industrial Supply Trends

In Collaboration with ISA

About ISA and Channel Marketing Group

Industrial Supply Trends (IST) is a digital resource designed to equip ISA members and industrial supply channel professionals with cutting-edge insights and expert-driven content.
IST delivers actionable intelligence from proven industry leaders, helping distributors, manufacturers, and manufacturer reps navigate market shifts, optimize strategies, and drive business growth with end customers.
Backed by the Industrial Supply Association (ISA)—the only industry association representing the entire industrial MROP channel for over 120 years—and Channel Marketing Group, a leader in research, analytics, and education for wholesale distribution since 2004, IST delivers industry expertise and insights to enhance channel performance.
Industrial Supply Trends and the Industrial Supply Association collaboration goal and is to share insights, observations, and ideas to generate discussion on industry trends and activities and help our readership improve their business.  Readers should not construe the postings, nor comments from individuals, as reasons to purchase/not purchase from a supplier nor as a basis for making an investment decision.

Channel Marketing Group

David Gordon founded Channel Marketing Group in 2001 after spending a year with an electrical industry “dot com”, five years at IMARK Group and over 10 years in the performance marketing industry where he helped companies in over 60 industries with strategies to accelerate growth and increase customer engagement. CMG Trends first publication ElectricalTrends.com was started in 2006 to serve the Electrical Distribution Market. In 2018 HVACRtrends.com was established to serve the HVACR Distribution Channel. Industrial Supply Trends (IST)

David writes and presents for publications and associations including Modern Distribution Management, NEMRA, NEMA, Electrical Wholesaling, TED Magazine, Progressive Distributor, Industrial Supply Magazine, Supply House Times and the Canadian Electrical Wholesaler.


David Gordon
Principal, Channel Marketing Group

About the Industrial Supply Association

Founded in 1902, the Industrial Supply Association (ISA) is the channel association for the industrial MROP industry – Leading the Channel Forward®.
As the only trade association that connects all partners within the industrial supply channel, ISA provides the networking opportunities, education, strategies, analytics, and tools for companies to stay relevant – and competitive – throughout industry change. Members are comprised of industrial Manufacturer, Distributor, and Independent Manufacturer Representative (IMR) companies around the world.
Understanding that continuous learning and connecting all players within the industry is central for business growth, channel stability, and End User satisfaction, ISA has a keen focus on creating opportunities that bring together industry stakeholders and move the needle forward.
Through the powerful tools, networking, and education ISA provides, member companies are better able to evolve within the ever-shifting market, navigate the channel with confidence, leverage change and use it to their competitive advantage… all while better serving the End User and strengthening the channel as a whole.

Industrial Supply Trends – Editorial Team Leaders

Our team consists of valued advisors with deep B2B manufacturing and distribution experience who understand the Industrial Distribution market and the challenge of navigating an increasingly competitive and ever-changing market.

The purpose of Industrial Supply Trends is to share insights, observations, and ideas to generate discussion on industry trends and activities and help our readership  improve their business. Readers should not construe the postings, nor comments from individuals, as reasons to purchase / not purchase from a supplier nor as a basis for making an investment decision

David Gordon

Publisher, Editor-in-Chief

John Gunderson

Associate Publisher and Editor – Channel Marketing Group

Be an Industrial Supply Trends guest author

Email Industrial industry-related articles to editor-in-chief David Gordon. By submitting content you give Channel Marketing Group permission to edit and publish with no conditions.
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